Terms of Service

These Terms of Service (“Terms”) govern your use of brandilite.com and Brandilite’s productized AI Visibility, search engine optimization (“SEO”), answer engine optimization (“AEO”), generative engine optimization (“GEO”), content, authority-building, measurement, reporting, audit, and related implementation services (“Services”).

By accessing the website, requesting a free teardown or paid diagnostic, completing Plan qualification, purchasing a subscription, or using the Services, you agree to these Terms. If you do not agree, do not use the website or Services.

1. Acceptance of These Terms

By accessing or using the Site and any related services, request intake forms, client portals, or subscription offerings made available by Brandilite, you agree to be bound by these Terms.

If you are using the Services on behalf of a company, organization, or other legal entity, you represent and warrant that you have authority to bind that entity. In that case, “you” and “your” refer to both you and that entity.

2. Changes to These Terms

We may update these Terms from time to time. When we do, we will update the “Last Updated” date above. Your continued use of the Site or Services after changes become effective constitutes acceptance of the revised Terms.

3. Our Services

Brandilite provides productized AI Visibility and SEO services for digital brands. Depending on the selected Plan, Services may include technical and on-page SEO, crawl and indexation reviews, AEO and GEO content improvements, entity and credential work, earned-authority research and outreach, conversion measurement, reporting, a short free teardown, and a paid visibility diagnostic.

• Work is delivered through a defined monthly queue, asynchronously, without mandatory calls.
• Plan limits, active workstreams, URL quantities, assets, and outreach opportunities are scope limits—not promised outcomes.
• Large migrations, paid media, paid placements, third-party software, and media spend are outside scope unless agreed separately in writing.

4. Plans, Pricing, and Billing

4.1 Plans

We may offer one or more subscription plans or service packages with different included request volumes, turnaround targets, features, support levels, or deliverables. Plan details are described on the Site, at checkout, in client communications, or in a separate written agreement, and may change over time.

4.2 Free Teardown and Paid Diagnostic

The free teardown is a capacity-limited public-site review that provides three useful findings and one priority next step. It is not a comprehensive audit and does not include a promised page count. Brandilite may decline or limit free requests based on fit, evidence availability, abuse, or capacity.

The paid diagnostic costs $299 unless a different written price is shown at purchase. It provides a broader prioritized review across technical SEO, content, AEO/GEO, entity evidence, authority, and measurement. If the same client and domain begin the $999 Visibility Foundation Plan within 30 days of diagnostic delivery, the $299 diagnostic fee may be credited once toward that first monthly service payment. The credit is non-cash, non-transferable, cannot exceed the first monthly service charge, and does not cover taxes or third-party costs.

4.3 Subscriptions and Recurring Billing

If you purchase a subscription, you authorize us or our third-party payment processor to charge your payment method on a recurring basis according to your selected billing cycle until you cancel.

4.4 Taxes

Prices may be stated exclusive of taxes unless otherwise indicated. You are responsible for any applicable taxes, duties, or similar governmental assessments, except for taxes based on our net income.

4.5 Payment Processors

Payments may be processed by third-party payment processors, including Stripe or other providers. Your payment is also subject to the applicable payment processor’s terms, conditions, and privacy practices.

5. Accounts and Access

You may need to provide business information or grant limited access to systems such as your website CMS, hosting, Google Search Console, Google Analytics, Bing Webmaster Tools, tag manager, conversion platform, backlink or crawl tools, and approved collaboration channels. You agree to:

• Provide accurate, complete, and current information.
• Use least-privilege access and keep credentials secure.
• Notify us promptly if you suspect unauthorized access.
• Ensure that you have authority to share the site, analytics, content, and account data supplied to us.

You remain responsible for your accounts, approvals, publishing decisions, legal claims, product claims, and final use of recommendations or deliverables.

6. Requests, Scope, and Delivery Model

6.1 What Counts as a Request

A “request” or work item is one clearly defined task within the selected Plan—for example a technical fix, a priority-page optimization, an answer-ready content asset, a measurement configuration, a citation-source review, or a qualified outreach opportunity. Large or ambiguous items may be divided into smaller work items and completed through the monthly queue.

6.2 Intake and Clarifications

You are responsible for providing the domain, commercial goals, priority offers, target markets, competitors, approvals, access, evidence, brand guidance, and any other information reasonably needed to perform the Services. Work may pause when required information or approval is missing.

6.3 Dependencies and Third-Party Systems

Search engines, AI answer systems, analytics platforms, publishing systems, hosting providers, APIs, outreach platforms, and third-party tools may change, fail, impose limits, vary outputs, delay processing, or become unavailable beyond our control.

We are not responsible for third-party outages, algorithm or model changes, crawling or indexing delays, reporting gaps, platform policies, publisher decisions, prompt variability, or failures outside our reasonable control.

6.4 Acceptance

Work is delivered through the agreed asynchronous channel, which may include a staged website change, shared document, audit report, content draft, implementation log, client portal update, or email. You must report any material scope non-conformity within a reasonable time.

7. Pausing, Upgrading, Downgrading, and Cancellation

7.1 Pause

A pause is available only when expressly included in the Plan or confirmed by Brandilite in writing. During a pause, delivery and access to active work queues may stop, while billing is handled according to the terms presented at purchase.

7.2 Plan Changes

Upgrades or downgrades are subject to availability and normally take effect at the next billing cycle unless a different effective date is agreed in writing.

7.3 Cancellation

You may cancel by following the checkout or billing instructions or by emailing hello@brandilite.com. Cancellation stops the next renewal and normally takes effect at the end of the current paid billing period unless law or the checkout terms require otherwise.

8. Cancellation and Refund Policy

8.1 Refund Requests

Subscription and paid-diagnostic fees reserve delivery capacity and work may begin as soon as intake or onboarding information is received. Unless a different written refund window is shown at checkout, fees are non-refundable after the applicable service period has begun or work has started. This does not limit refunds required by law, or refunds for duplicate or erroneous charges.

To request review of a charge, email hello@brandilite.com promptly and include the account email, charge date, Plan, and reason for the request.

• Approved refunds are returned to the original payment method where possible.
• Bank and processor timing is outside Brandilite’s control.
• Third-party software, data, media, or placement fees already incurred are not refundable unless the relevant provider returns them to Brandilite.

8.2 No Prorated Refunds

Cancellation prevents future renewal but does not ordinarily create a prorated refund for an unused portion of the current billing period. Any exception must be agreed in writing or required by applicable law.

9. Client Responsibilities

You agree to:

• Provide timely access to the website, CMS, hosting, analytics, search platforms, conversion data, assets, and approvals needed to perform the Services.
• Maintain backups and change history for your website, content, data, and production systems.
• Use least-privilege access and promptly revoke access that is no longer needed.
• Ensure that your claims, testimonials, credentials, assets, data, and materials are accurate and lawfully supplied.
• Comply with search-engine, AI-platform, publisher, privacy, advertising, and anti-spam rules.
• Review and approve staged changes, content, schema, outreach messaging, and recommendations before publication or external use.

10. Intellectual Property

10.1 Your Materials

You retain ownership of your website, trademarks, content, data, analytics, credentials, designs, research, product information, and other materials supplied to us (“Client Materials”). You grant Brandilite a limited right to use Client Materials only to perform and administer the Services.

10.2 Deliverables

After full payment, you own custom deliverables created specifically for you, such as audit findings, approved content drafts, implementation notes, page recommendations, and client-specific reports, excluding:

• Brandilite’s pre-existing or reusable methodologies, scoring systems, templates, checklists, workflows, prompts, research processes, know-how, and tools (“Background IP”).
• Third-party data, software, fonts, images, APIs, platforms, reports, or materials governed by their own licences and terms.

Brandilite grants you a non-exclusive, worldwide, perpetual licence to use Background IP included within a paid Deliverable only as needed to use that Deliverable for your business.

10.3 Third-Party Materials

Deliverables may reference or incorporate third-party materials. Those materials remain governed by their applicable licences, permissions, and platform terms.

11. Confidentiality

We may receive non-public information including analytics, commercial goals, product plans, unpublished content, credentials, customer insights, website data, authority activity, or campaign materials (“Confidential Information”). We will use reasonable care to protect it and use it only to provide the Services, except where disclosure is required by law or reasonably necessary to approved service providers bound by confidentiality obligations.

Do not send unnecessary sensitive personal information, regulated data, passwords, private keys, or secrets through unsecured forms or public collaboration channels.

12. Security and Access to Systems

You may grant limited access to your CMS, hosting, domain, analytics, search-console accounts, tag manager, reporting tools, or approved collaboration systems. You are responsible for:

• Using least-privilege access where possible.
• Revoking access when it is no longer needed.
• Ensuring access complies with third-party terms and internal policies.
• Maintaining backups, version history, approvals, and recovery procedures.

No website, configuration, content, integration, or external platform is guaranteed to be free from errors, vulnerabilities, downtime, data loss, or security issues. Managed security, compliance certification, incident response, and continuous monitoring are not included unless expressly agreed in writing.

13. AI, Research, and Automation Tooling

Brandilite may use search platforms, AI systems, language models, crawlers, analytics tools, automation, APIs, and specialist research or reporting software to perform the Services. These tools may support analysis, content review, prompt sampling, citation research, measurement, quality assurance, and workflow administration.

You authorize proportionate use of those tools for the Services. We aim to limit shared context to what is reasonably necessary. You should not provide unnecessary personal information, regulated data, private credentials, or secrets.

AI answers and prompt-tracking samples vary by system, model, location, wording, account state, and time. They are directional evidence, not a complete or guaranteed measure of visibility.

14. Prohibited Uses

You agree not to use the Site or Services to:

• Violate law, regulation, court order, third-party rights, privacy rights, or contractual obligations.
• Publish false credentials, fabricated reviews, misleading claims, deceptive impersonation, or unlawful content.
• Request link schemes, undisclosed paid links, automated spam, cloaking, mass manipulation, or other prohibited search practices.
• Transmit malware, attempt unauthorized access, or interfere with the Site, Services, or third-party systems.
• Use outreach, data, or automation for harassment, fraud, unlawful surveillance, or unsolicited bulk messaging.
• Request work that knowingly violates platform policies, publisher rules, licences, or applicable law.

15. Third-Party Links, Tools, and Services

The Site or Services may contain links to third-party websites, products, tools, APIs, platforms, libraries, or services. We do not control and are not responsible for third-party content, policies, practices, availability, security, performance, or terms. Your use of third-party tools and services is at your own risk and may be governed by separate terms.

16. Disclaimers

The Site and Services are provided on an “as is” and “as available” basis to the maximum extent permitted by law. Brandilite does not warrant uninterrupted availability, error-free operation, or any particular commercial result.

Brandilite does not guarantee search rankings, indexation, traffic, backlinks, publisher placements, AI mentions, citations, recommendations, share of voice, sentiment, conversions, or revenue. Third-party platform outputs, prompt samples, estimates, audit scores, and forecasts may be incomplete, delayed, variable, or directional.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• BRANDILITE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, BUSINESS OPPORTUNITY, OR BUSINESS INTERRUPTION.
• BRANDILITE’S TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SITE OR SERVICES WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO BRANDILITE FOR THE SERVICES GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow certain limitations of liability, so some of the above limitations may not apply to you.

18. Indemnification

You agree to indemnify, defend, and hold harmless Brandilite and its officers, directors, employees, contractors, agents, affiliates, and service providers from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or related to:

• Your use of the Site or Services.
• Your breach of these Terms.
• Your violation of any law, regulation, or third-party right.
• Your Client Materials, systems, data, products, websites, or instructions.
• Your failure to maintain backups, secure credentials, or appropriate system access controls.

19. Termination

We may suspend or terminate your access to the Site or Services if you breach these Terms, fail to pay amounts due, create risk for us or others, misuse the Services, or if we must do so to comply with law or protect the integrity of our Services.

Upon termination:

• Your right to use the Services stops immediately.
• Any outstanding fees become immediately due.
• We may revoke or remove our access to your systems and website systems.
• Sections that by their nature should survive will survive, including intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, payment obligations, and governing law.

20. Communications

You agree that we may contact you electronically, including by email, client portal, project management tool, or other communication channel, regarding your account, the Services, billing, support, security, legal notices, and important service updates.

21. Governing Law and Venue

These Terms are governed by the laws of the jurisdiction where ELITE BRANDING AGENCY LLC is organized, without regard to conflict of law rules, unless a different governing law is required by applicable consumer protection law.

Any disputes will be brought in the courts located in that jurisdiction, unless otherwise required by law.

22. Contact