United Kingdom
UK73/100
AI visibility score
- AI mentions
- 25.1K
- Cited pages
- 33K
Zoopla · United Kingdom + United States
A wider footprint
in AI answers.
UK AI mentions grew by approximately 60%, from 15.7K to 25.1K. US AI visibility moved from 58 to 61. The UK keyword tracking report also records 543 top-three positions.
Zoopla.
zoopla.co.uk · Property search and discovery
~60%
growth in UK AI mentions
October 2025 → 9 September 2026
25.1K
UK AI mentions
Across four AI platforms
+3
Points in US AI visibility
58 → 61 · October 2025–September 2026
543
Tracked keywords in the top 3
UK · Google Desktop · 22 July 2026
AI visibility
More mentions.
A broader citation footprint.
UK mentions increased from 15.7K to 25.1K, while citations rose from 30.6K to 33.5K. The same report records AI visibility moving from 76 to 73 on its 100-point scale.
| Metric | October 2025 | 9 September 2026 | Change |
|---|---|---|---|
| AI mentions | 15.7K | 25.1K | Approximately +60% |
| Citations | 30.6K | 33.5K | +2.9K |
| Cited pages | 31.3K | 33K | +1.7K |
| AI visibility score / 100 | 76 | 73 | −3 points |
Source: Semrush AI Visibility, United Kingdom, October 2025 and 9 September 2026. Mention growth and count changes are calculated from the report’s rounded figures. View the UK October baseline ↗
| Metric | October 2025 | 9 September 2026 | Change |
|---|---|---|---|
| AI visibility score / 100 | 58 | 61 | +3 points |
| AI mentions | 3.5K | 3.5K | Unchanged at displayed precision |
| Citations | 6.8K | 6.9K | +0.1K |
| Cited pages | 7.6K | 7.5K | −0.1K |
Source: Semrush AI Visibility, United States, October 2025 and 9 September 2026. Count changes use the report’s rounded figures. View the US October baseline ↗
United States
US61/100
AI visibility score
- AI mentions
- 3.5K
- Cited pages
- 7.5K
Source: Semrush AI Visibility, UK and US, 9 September 2026. Scores are out of 100; mention and cited-page counts are rounded as displayed in the reports.
Semrush AI VisibilityUnited Kingdom · All AI platforms
Semrush AI VisibilityUnited States · All AI platforms
| Platform | UK score / 100 | US score / 100 | UK mentions | US mentions |
|---|---|---|---|---|
| ChatGPT | 71 | 64 | 5.6K | 947 |
| Google AI Overview | 69 | 47 | 5.3K | 309 |
| Google AI Mode | 73 | 69 | 6.2K | 1.1K |
| Google Gemini | 78 | 63 | 7.9K | 1.1K |
Source: Semrush AI Visibility, UK and US, 9 September 2026. Platform mention counts retain the report’s displayed rounding.
Prompt evidence
In the answers
people are exploring.
Semrush records Zoopla appearing in responses about finding a home. Each example identifies the prompt, AI platform, market and observation date.
“how much is our house worth”
Google AI Overview · United Kingdom · Updated 14 August 2026
Cites Zoopla home values ↗ and how to set an asking price ↗
Mentioned + citedUnited Kingdom
“What are the best websites to find housing for expats?”
Google Gemini · United States · Updated 22 July 2026
MentionedUnited States
Source: Semrush AI Visibility prompt results, UK and US filters, retrieved 10 September 2026. A mention records the brand appearing in an answer; a citation links to a page on zoopla.co.uk.
UK keyword evidence
At the top of
property searches.
The 22 July 2026 Google Desktop snapshot places 543 of 667 tracked keywords in the top three and 599 in the top ten. These include searches for valuations, new homes and rental properties.
| UK search query | Position | Monthly search volume |
|---|---|---|
| how much is my house worth | #1 | 33,100 |
| new build homes | #1 | 18,100 |
| value my house | #1 | 14,800 |
| flats to rent near me | #1 | 12,100 |
| houses for sale | #2 | 165,000 |
| sold house prices | #2 | 74,000 |
Source: Semrush Position Tracking, 16–22 July 2026. Google, United Kingdom, Desktop; 667 tracked keywords; national monthly search volume estimates. Project settings include local and hotels packs.
Semrush Position TrackingUK · Google Desktop · 22 July 2026
Organic search footprint
Search visibility
at property-market scale.
Semrush’s domain research estimates the wider organic search footprint in each market, alongside the focused UK keyword tracking report.
| Database | Estimated monthly organic traffic | Ranking organic keywords |
|---|---|---|
| United Kingdom | 11.5M | 3.2M |
| United States | 174,183 | 93,868 |
Source: Semrush Domain Research: UK report, 9 September 2026; US database, retrieved 10 September 2026. Traffic is a monthly estimate; UK figures retain the report’s displayed rounding.
Technical SEO
A clear view of
the technical picture.
The 10 September 2026 audit brings site health, AI search health and technical checks into one dated view of a 100-page crawl sample.
Site Health
84%
Semrush Site Audit score
AI Search Health
75%
Semrush technical audit score
Source: Semrush Site Audit, 10 September 2026, 100-page crawl sample. AI Search Health is a technical audit metric. Error and warning counts apply to this crawl.
Semrush Site Audit100-page sample · 10 September 2026
Domain authority
An established
link profile.
Semrush’s domain-wide backlink snapshot records Zoopla’s referring domains, backlinks and Authority Score.
Source: Semrush domain overview, 9 September 2026. Domain-wide snapshot for zoopla.co.uk; counts are rounded as displayed.
The approach
Search foundations.
A wider discovery strategy.
The engagement began with SEO in July 2025 and expanded to AEO and technical SEO in October 2025, bringing organic search, AI discovery and technical health into one service.
July 2025
SEO engagement begins.
October 2025
AEO + technical SEO added.
Connect with property intent.
Organise search priorities around how people find a home, compare locations and understand what a property is worth.
Bring AI discovery into view.
Assess brand mentions and cited pages across AI platforms, with each market measured separately.
Keep technical health visible.
Use dated crawl reports to identify technical issues and track the health of the pages included in each audit.
Your next step
Get found in
AI search.
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